By using strategic hashtags and engaging content, businesses can grow their audience and increase TikTok SEO marketing on their website. This post gives you the ultimate TikTok SEO tips to attract more visitors to your website through.
What is TikTok and why is it important for your marketing strategy?
TikTok is a social media platform, where users generate short video clips of 15 seconds up to 1 minute. The fun part of TikTok is the variety of sounds, filters, and effects one can use to create informative or entertaining clips.
You might think that TikTok is a Gen Z platform that is only used by young people, however, this is a mistaken belief. In fact, more than 50% of TikTok users are 30+ year-olds. This is another reason why you should include TikTok into your SEO marketing strategy. By using hashtags in the video description, businesses can grow their network. It also helps generating more traffic on your TikTok account, your website and other social media channels.
TikTok has recently revealed how its algorithm works and which factors affect how the FYP (For You Page) is created. According to TikTok, the algorithm is based on the individual activity of each user, meaning no FYP is the same for different users. Instead, the algorithm combines different factors such as user interactions (likes, shares, comments, etc.), information about the video (length, sound, hashtags, etc.) as well as country and language preferences to show the most suitable content for each user. This algorithm is far more advanced than the Discovery page on Instagram and can help targeting your audience more precisely.
Top 5 Tips on How you can optimize your TikTok for SEO marketing
Use the right Hashtags
Using the right hashtags on TikTok is likely the most important aspect when it comes to SEO. Hashtags make your posts visible to your target audience and optimize your performance in search engines. If you are new to TikTok, you should avoid using generic hashtags – they are highly saturated and have way too much traffic already. Instead, start with more complex and long-tail hashtags. This will allow you to rank high in your area of expertise and reach potential customers. You could also engage in hashtag challenges, by either picking up on an existing trend or even creating your own hashtag challenge. Once you established a TikTok presence, you may use a mix of high volume and long-tail hashtags. You can further increase traffic on your TikTok account by adjusting the keywords and hashtags on your previous posts.
Create engaging Content
When creating your TikTok clips you should make sure that your content is optimized for your target audience. To do that you need to understand the demographics of your viewers and what interests them. Take advantage of TikTok’s algorithm to target your potential customers precisely. You should also keep track of what is trending now and what sounds or filters are most viral. Obviously, trendy videos should also include popular hashtags. However, the primary goal should always be redirecting your TikTok traffic to your website. That is why your website should be engaging and representative of your brand as well.
Use TikTok Analytics
If you want to take your TikTok profile to the next level, you should consider a PRO account. This will give you access to the Analytics of TikTok – similar to what you already know from Facebook, Instagram, and other social media channels. Looking at the statistics of your account can help you analyse your content and audience, giving detailed information regarding the preferences of your followers. TikTok Analytics are particularly helpful in planning your future content and create a posting strategy according to the time in which your audience is most active and engaging with your profile, as well as improving your overall content based on the data available.
Apply a Marketing Channel Mix
Although TikTok is becoming one of the leading social media platforms, you should not forget about other channels if you want to connect with a wider audience. TikTok limits your content to short video clips and makes communication with your followers complicated – for example if your comment section is flooded, you won’t be able to reply to everyone. Therefore, you should provide your followers with other options for contacting you. Besides communication with your followers, you can use other social media channels to promote your TikTok account. Seeing your content on other channels such as Instagram or Facebook will attract users to visit your TikTok page – but do not forget to link back to your website because that is how you will increase your SEO ranking in search engines.
Quality AND Quantity
Of course, you want to be your content of high quality, but with TikTok you must work towards quantity as well. Organic posts make a big difference, but keep in mind that millions of new posts are generated every second. You need to produce high amounts of content to remain visible and appear on the For You Pages of TikTok users. You will have to be proactive and upload several videos per day to stay relevant.
TikTok vs Instagram – what are the differences?
When it comes to marketing, Instagram is an established platform for businesses to reach their target market. Instagram offers advanced tools to define audience by age, gender, interests, and geolocation – providing brands with more control over their advertisement campaigns. Moreover, Instagram has the option for businesses to include a direct shopping link on their posts, creating an easy way for online shopping.
Nonetheless, there are three significant differences between Instagram and TikTok:
Content
Currently, TikTok is exclusively a video platform, while Instagram has both, video, photo, as well as stories and IGTV content. TikTok has a much wider range of filters, effects and sounds that brands can adopt for more creative content. If implemented well, this can have a huge positive impact on brand awareness. However, Instagram is offering a direct shopping link from their posts to the online shop, thus achieving better conversion rates.
Targeting
Instagram allows more precise targeting through paid ads and product placements, while TikTok offers targeting by geographical location. The most successful advertising tools on TikTok are typically in-feed ads. Moreover, TikTok has much higher engagement rates compared to Instagram, making TikTok a better platform for relationship building.
Users
Instagram has been on the market for a longer period than TikTok. That is why Instagram has more global users than TikTok. TikTok is a newly emerged social media platform and has not reached its full potential yet. TikTok users are highly engaged and create meaningful content. Hashtags can make content go viral across numerous social media channels and reach incredible amounts of users.
Final Thoughts and recommendations
This article showed you the incredible potential of TikTok for your SEO marketing. If you follow our tips, you will soon see increased traffic on your website and generate more conversions. Don’t get scared off by the stereotype of TikTok being a platform just for young people – instead, be at the forefront of TikTok marketing. Scale up your audience by creating unique content with the right hashtags.
Julia has a passion for people and marketing. As the HR Intern, she assists in expanding GainChanger’s power team.
