We are equipped to handle your link building and content strategy from A to Z.
No two client strategies look the same at GainChanger. We understand that each client has unique goals and requirements, and therefore, everything we do is tailored to meet those needs. The long-term ROI for our clients is of paramount importance and the one thing on our minds as we plan and execute our campaigns.
We start our collaboration by focusing on understanding your business and conducting a comprehensive technical analysis of your target markets and competitors. We will devise effective, data-driven strategies with a clear plan of action. We call this phase our Discovery Audit.
We must gain a full understanding of your company, the environment in which you operate, the goods or services you provide, your target markets, any past or present strategy, future vision, etc. Your primary marketing goals for the coming year will also be thoroughly reviewed.
SEO data is open, and as a result, our staff can examine any website and determine why it ranks higher or lower than another site for the same keywords. GainChanger will conduct competitor research that is unique to your industry, figuring out who is currently present in your target search environment, what your competitors have done so far, and most importantly, GainChanger can define with precision what your course of action should be to position you as a dominant player in the market.
Using our expertise in the target industry and with the help of our proprietary SEO tools and technologies, we will be able to assemble a comprehensive plan that clearly details where your main competitors are currently positioned, their performance, their SEO strategy, and what you, as our client, must do in order to compete in your market. We will include hard data, timelines, estimations and clear actionable information.
We will perform a detailed website audit to identify errors and find areas for improvement. With the data acquired during earlier stages of the process, we will be in a position to plan and suggest a comprehensive list of onsite optimisation action points.
With the Discovery Audit completed, our team will concentrate on raising the website’s topic and domain authority. We will accomplish this by combining link acquisition, content creation and on-page optimisation.
Our team will get very technical here. We will optimise the website’s information architecture, internal link structure, meta data, anchor text, alt text, breadcrumbs and much more to ensure that the website follows all the current search engine best practices, and is also aligned with the best industry learnings previously identified.
GainChanger will deliver – or suggest (depending on your requirements) – valuable, interesting and topical content for your website on an ongoing basis. If you are to become a key player in any given market, you must aim to become an authority. This can only be achieved by writing top quality, that is structured intelligently, so as to ‘tell’ the search engines that you are an expert in your field, and therefore your content must rank at the top of the search results page.
We firmly believe that link building is at the core of any successful SEO campaign. If we wish to achieve a solid and sustainable outcome then a solid link building strategy is a must. We also know, however, that the link building process is extremely technical and a sensitive science. The wrong link building strategy can have a lasting negative effect on a website. Inversely, the correct approach, stemming from an informed tailor made strategy, will offer consistent, sustained growth.
To ensure the success of our SEO campaigns, we regularly review and audit all aspects, including content strategy, link building, and competitive research. Our process is massively enhanced with our proprietary SEO technology, which also helps us automate several stages in the process and achieve better results, faster.
At GainChanger, we have a team of SEO professionals who are highly skilled and possess a customer-centric mindset. Our goal is to provide exceptional service, and we achieve this by assigning dedicated project managers and using top-notch reporting tools.
We build SEO campaigns that are scalable, measurable, and tailored for your business. Our SEO delivers a return on investment.
Choose GainChanger as your digital partner and get ahead of your competition with our data-driven approach and proprietary technology.
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