GainChanger Resources

Online reputation is everything when you have a digital presence. A negative review or bad press ranking on page one of Google will have an

With over 70% of the Chinese market, Baidu is in the undisputed search leader. If you want to create a digital asset in this market, you

Applebot is the Apple crawler that indexes pages that are used to provide search results for products like Siri and Spotlight Suggestions. In this article,

Keeping up-to-date with the latest news and trends can be challenging when you are running a business where you have to cater for multiple clients.

Heat maps are a great way to know about your users’ activity on your website pages. Read more to find about heat maps and how

In this blog post we will be looking at the top mega search engines ruling the internet. Covering how they tick on the inside and

iFrames are convenient when you want to add outside content embedded in your page. Only they come with risks. Not just for security and performance,

We  put together this handy website audit checklist so you can make sure that your website is topnotch and if not make improvements on items

Your website become vulnerable to URL blacklisting. Using obsolete free unsecured plugins, libraries and themes are one of the many reasons your website could get

Landing pages are designed to provide the user specific information or content, while a door way page is an SEO optimized page that is used

Did you know that around 50% of mobile and 34% of computer local searches performed by users usually purchase within a day? Many businesses are taking

Staying ahead in the SEO world can be time-consuming and difficult. It requires a lot of research and manual work to determine the best strategies

Read about the different types of articles you can use in your blog and which type of users you will attract and how which articles

JavaScript is used by 95% of the 1.74 billion websites on the internet. Despite its popularity, the majority of websites lack the proper knowledge of JavaScript SEO

Although Meta search engines may not be so widely used anymore, they can be the key to optimizing SEO for your websites. Their ability to

Pages will no longer require AMP to show in the Mobile Version of the Top Stories once the new Page Experience Google Update become effective.

Last week Google announced the addition of new user experience factors (Core Web Vitals) that will be used by its algorithm to determine page rank

You may be unaware but it is possible to perform a reverse video search. All you have to do is apply some tricks and you

  When we search on Google, we expect to retrieve the most relevant website related to our query. What if I had to tell you

Main web search engines like Google have their flaws, there’s no privacy and ads limit the top results you see when searching. Yes, there are

The Google update started rolling out on Monday 4th May, and all the early signs are that it’s a big one! Just like any other

Having a virtual presence is an important aspect of any business. Building a blog will allow you to build a community and attract new customers.

What makes an SEO friendly HTML page and why is it so important to have? When web crawlers search your web page, it looks for

Schema markup is increasingly being used to enable search engines to showcase their sites in rich snippets. If you are new to this, you are

Adding schema markup to your pages is one of the least utilized optimization techniques when it comes to SEO. It may look very complicated. However,

There are several reasons why your SERP rankings could drop. Unnatural and spammy backlinks may be the case. Google Search Console provides you with the

Google has added new features inside Google Search Console to help you improve and fix issues with your Review Snippets. These reports give you detailed performance