In a recent episode of the popular podcast Affiliate BI, by StatsDrone, our co-founder Sean Bianco shared his expertise on affiliate marketing within the iGaming industry. Known for his sharp insights, Sean’s presence underscored GainChanger’s position as a leader in performance-driven marketing strategies.
During the interview, Sean recounted GainChanger’s journey, evolving from a tech-focused startup to a top-tier SEO agency. He reflected on the early days, explaining how the team overcame challenges in technology and market intelligence to build GainChanger’s innovative framework. With a nuanced view on data transparency, Sean pinpointed a significant flaw in affiliate marketing: inconsistent data across operators. His solution — a data-driven approach — underscored his authority in digital strategy and in the SEO field.
Watch the Full Episode
Sean’s contributions to the podcast emphasised critical shifts in the affiliate marketing landscape, including:
- The shift from traditional keyword rankings to an attention-based model.
- The importance of AI tools in reducing costs and enhancing long-term strategy.
- The need for diversification and multichannel strategies to mitigate Google’s algorithm risks.
This podcast offered listeners actionable insights on building resilient, brand-focused strategies that stand the test of time. With this knowledge, affiliates can adapt to changing digital landscapes, reducing their dependence on Google’s algorithm and cultivating sustainable growth.
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