At the heart of iGaming innovation, GainChanger’s founder Sean Bianco recently took on the role of panel moderator at NEXT.io Valletta (May 15-16, 2024), a landmark event with over 5,000 delegates and insights from 300 industry leaders. During his session, “SEOs Navigating Google’s User-First Prioritization: Impact, Strategies, and Opportunities” Sean guided an engaging discussion on how SEO professionals in the iGaming industry can adapt to Google’s evolving focus on user-centered content and rankings.
GainChanger’s panel covered key challenges and strategies, exploring:
- Adapting to User-First Content: Insightful tactics for aligning content with Google’s prioritization of user satisfaction.
- Opportunities for Competitive Advantage: Sean led discussions on leveraging Google’s changes as an opportunity to strengthen visibility and trust.
- Future-Proofing SEO Strategies: Attendees gained valuable strategies to build adaptable SEO plans that meet both Google’s guidelines and user expectations.